An Anticipated Destination.
Located alongside the rails in Raleigh’s East End is an emerging local destination. Created as a reflection of the best of Raleigh and a signal of even greater things to come, this is the place Raleigh has been anticipating. This is East End Market.
Rooted in the industrial architecture, site history, and adjacent railroad, the East End Market brand is welcoming, crafted, and gritty. By incorporating vintage-style typography in unique layouts as well as stamped treatments and faded overlays, the brand gives off a hyper-local authenticity.
To further emphasize a pioneering charisma and imaginative personality, the brand features imagery with interesting perspectives and shadow‑play paired with an against-the-grid formatting mindset and fluid layout style. Grounded by a rich and warm color palette, the East End Market brand is both industrial and spirited. Expected completion of phase two in late 2023.
Logo Design
Identity System
Website Concept
Map Design
ROLE: Lead Designer
RESOURCE BRANDING, 2022, ongoing