Warm & welcoming. Industrial & modern. The Pilot & Park brand embodies a contemporary take on an industrial aesthetic and highlights the connected lifestyle of the community.
While rooted in the rich history of the area, the brand’s typography has a unique, contemporary character that’s distinctly Savannah. Amplifying the intersection of everything wonderful about Pilot & Park, and nodding to the name’s alliteration, the brand ampersand icon is comprised of two reflected P’s, creating a unique and unifying mark.
From complementary typography to an inspired palette, each accompanying brand element adds to the whole and presents a brand image that is equal parts fresh & inviting, classic & contemporary, distinct & authentic. Pilot & Park is expected to debut in 2024.
Logo Design
Identity System
ROLE: Lead Designer
RESOURCE BRANDING, 2022, ongoing